Tim Berners-Lee wrote “Real life is and must be full of all kinds of social constraint – the very processes from which society arises. Computers can help if we use them to create abstract social machines on the Web: processes in which the people do the creative work and the machine does the administration… The stage is set for an evolutionary growth of new social engines. The ability to create new forms of social process would be given to the world at large, and development would be rapid.” This talk presents the Social Machines perspective and considers Social Media not just as a lens onto social behaviour but a means of empowering the creation of new social processes.

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