The Hub-of-all-Things (HAT) is a £1.2m multi-disciplinary project funded by the Research Council’s UK Digital Economy Programme. It involves a team of 16 researchers from the domains of Economics, Business, Computing and the Arts across six UK universities of Cambridge, Edinburgh, Exeter, Nottingham, Warwick and the West of England. Starting in June 2013, HAT will create the first ever Multi-sided Market Technology Platform for the home. The HAT allows individuals to acquire data and build their own repository of horizontal, meaningful data that is useful for decision-making (contextualisation), and enables them to exchange data with firms for products and services. The HAT will create a horizontal platform that fits human lives, evolving into the next stage of the Internet; that of people and things. With an epic collision of vertical industries of manufacturing, service and Internet companies, new horizontal-type business and economic models that are human-centric is expected to emerge.